The world’s hottest ice cream / Heat

 
 

 
 

The San Francisco agency Heat wanted to attract new talent for some openings in its creative department, but it didn't want to slog through the typical resumes and portfolios. Instead, we created an ice cream made from infamous Carolina reaper and made the world’s hottest ice cream. Prospective employees then had to create an ad for the ice cream to prove their creative chops and gain a placement at Heat.

 
 
 
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