The Ripple Effect / TAC

Integrated

This campaign addresses speeding among young drivers through the real story of Luke Robinson, who died on March 28th 2010, became the centre of ‘The Ripple Effect’. The unifying thought was ‘Everybody hurts when you speed’. The campaign was composed of 26 stories from the actual people who were affected.

Recognition: Cannes / D&AD / Clio / One Show Director: Mark Molloy