No Escape / Sofy BeFresh

Digital Campaign

SOFY is a new female hygiene company on the market with leading edge tech and they really wanted Australia to know about. But, most sane people don't really find pad technology all that interesting. Our idea was simple - create a demonstration that was different, and took itself less seriously. So we literally brought it to life. Not many people probably ever wanted to see a period brought to life, but here we are.